idea's for music video

Audience 14-25, female 

Main Influences 

- teenage girl relationship between artists success and determination to become famous 

-Paramore fans (her former band, where she was the lead singer) if the fans are devoted to Hayley.

-Interests in female artists 

-Interest in rap/pop music 

Aspiration- for them to become famous and have her 'fairy tale'/ dream world 

Ideas- using fairy tales to symbolize the artist success described as a 'dream world' 

Use objects from each fairy tale to represent different meanings.

For example;

Significant object 

Snow white- magic mirror, apple 

Aladdin- lamp, magic carpet

Cinderella- Glass slipper, invitation to the princes ball

Little Red Riding hood- Red cape, basket 

Hansel and Gretel- sweets- lollypops cookies etc.

The elves and the shoe maker- different shoes, elves 

The ugly duckling- rather than an object a metaphor of the meaning and moral of the story using an less attractive female and a more attractive female to illustrate the story.

The Little Mermaid- under the sea set design, or using illustrations of mermaids to make it more realistic to form that relationship between the audience 

Rumpelstiltskin- spinning wheel, fake gold 

Sleeping Beauty- spinning wheel, bed shot of a person asleep.

Forms + Conventions/Basic Theories

Basic forms and conventions of a music video;

Lyrics: establish a general feeling/mood/sense of subject rather than a meaning

Music: tempo often drives the editing

Genre: might be reflected in types of mise-en-scene, themes, performance, camera and editing styles

Camerawork: has an impact on meaning. Movement, angle and shot distance all play a part in the representation of the artist/band (close-ups dominate)

Editing: the most common form is fast-cut montage, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer different kinds of pleasure for the audience.

Intertextuality: not all audiences will spot a reference, which would not significantly detract from their pleasure in the text itself, but greater pleasure might be derived by those who recognise the reference. It also increases the audience’s engagement with, and attentiveness to the product.

Exhibitionism: The apparently more powerful independent female artists of recent years have added to the complexity of the politics of looking and gender/cultural debates, by being at once sexually provocative and apparently in control of, and inviting, a sexualised gaze.

Steve Archer's theory;
- There needs to be a strong and coherent relationship between narrative and performance in music promos.
- Music videos will cut between a narrative and a performance of the song by the band
- A carefully choreographed dance might be part of the artist’s performance or an extra aspect of the video designed to aid visualisation and the ‘repeatability’ factor.

John Steward's theory;
- The music video has the aesthetics of a TV commercial, with lots of close-ups and lighting being used to focus on the star’s face.
- He sees visual reference in music video as coming from a range of sources, although the three most frequent are perhaps cinema, fashion and art photography.

Stewart’s description of the music video as ‘incorporating, raiding and reconstructing’ is essentially the essence of Intertextuality, using something with which the audience may be familiar, to generate both nostalgic associations and new meanings.

The video allows more access to the performer than a stage performance can. The mise-en-scene, in particular, can be used to emphasise an aspirational lifestyle

Record label research

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or A&R); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information


Sony Music Entertainment is a global recorded music company with a roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

- 11 subtypes of labels, specialising in different genres. From Christian music, country to hard rock.
- Also a wide range of independent labels which Sony music entertainment distributes.
- SME distribute to 10 different countries.


Atlantic Records (Atlantic Recording Corporation) is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz. Long one of the most important American independent labels, Atlantic now operates as a wholly owned subsidiary of Warner Music Group, which consolidated Atlantic Records and the Elektra Records into an umbrella label titled Atlantic Records Group in 2004.



Universal Music Group (UMG) is the world’s leading music company and is comprised of two core businesses: recorded music and music publishing.
The company discovers, develops, markets and distributes recorded music through a network of subsidiaries, joint ventures and licensees in 77 countries, representing 98% of the music market. UMG also sells and distributes music video and DVD products, and licenses recordings, encouraging the legal distribution of music online and over cellular, cable and satellite networks. UMG includes Universal Music Latin Entertainment, the world’s leading Latin music company. UMG's music publishing company, Universal Music Publishing Group, is the world's leading publishing business; it owns and acquires rights to musical compositions and licenses them for use in recordings and related uses, such as films and advertisements. UMG also includes Bravado, its merchandising company, and Twenty-First Artists, its full service management division.


Fueled by Ramen is a semi-independent record label based in New York City with an office in Tampa, Florida. Allmusic has called it one of the "epicenters of the emo-pop movement."The label was founded in Gainesville, Florida.

Fueled by Ramen is my artist record company 'Hayley Williams'.
Since its official inception in 1996, Fueled By Ramen Records has been less of a record label than it has been a brand for the evergrowing community that has embraced what the label stands for. With president/co-founder John Janick at the helm, the label has become the nucleus for today’s best and brightest punk-inspired rock/pop bands. Janick initially conceptualized the label while attending high school, but it wasn’t until he enrolled at University of Florida in Gainesville and teamed up with Less Than Jake drummer/lyricist Vinnie Fiorello that Fueled By Ramen became a reality.

Music Industry Research

Before making a product that would eventually be sold in the music industry i needed to see how the music industry works. When undergoing this research i will search the web for specific information that will help me decide on what to do and how to market my product. From this research i will develop the understanding on whether the present industry's forms and conventions fit in with my criteria and will act as competition to other products out there.

The music industry or music business sells compositions, recordings and performances of music. Among the many individuals and organizations that operate within the industry are the musicians who compose and perform the music; the companies and professionals who create and sell recorded music (e.g., music publishers, producers, studios, engineers, record labels, retail and online music stores, performance rights organizations); those that present live music performances (booking agents, promoters, music venues, road crew); professionals who assist musicians with their careers (talent managers, business managers, entertainment lawyers); those who broadcast music (satellite and broadcast radio); journalists; educators; musical instrument manufacturers; as well as many others. The Free Encyclopedia

After reading through this information i came to the conclusion that there are some steps which would result in a music video or a concert etc. The bold text directly above shows these industries.

This is my understanding of the music video after my research;















It all starts with a songwriter, and then the songs of the songwriter will be signed and marketed by a music publisher. The music publisher will then provide songs to the rest of the industry:

1.) The recording labels
2.) Film production companies
3.) TV production companies

Once the recording label gets the song from the music publisher; they will hire a recording producer to create quality recordings for a certain artist. The overall product of the recording label is an album.

It will then be released either as an album/single to record stores which fans can buy. Alternatively, it will be released in iTunes as a digital album or single. Radio stations and music television also gets songs from the record labels for promotions.

The structure of record labels

Accounting
In some record labels this is actually titled business affairs, or the Business Department. This is the department within a record label directly responsible for accounting, banking, taxes, and the handling of all artist royalties. Accounting reports directly to the CEO.

Legal
This department is pretty straight forward. Each record label will have a team of attorneys to handle all of its legal affairs - to include: contract negotiations with artists, vendors, and all other contractual obligations of the record label. In many cases, CEO's are attorneys themselves. However, record labels still have a huge legal department to handle day-to-day legal obligations of the corporation.

A&R
The A&R (artists and repertoire) department is often considered the partying department at a record label. A&R is in charge of finding talent, setting up a production team to work with the new artist, and is the label's liaison between the artist and record label. Main duties include: assisting with song selection, signing a producer to produce the artist's album, and negotiations with recording studios, video houses, etc.; that will ultimately record the artists' creativity. As you can imagine, going to clubs, scouting new talent, chatting it up with recording studios, superstar producers, and the such, makes this one of the most sought after jobs in the recording industry.

JR A&R
A Jr A&R rep is a street savvy person with a keen ability to get into the coolest parties, hottest clubs, and basically knows the who's who of the city they reside in. An A&R department might have 100 Jr. A&R guys stationed around the country, or world, finding the talent. They report directly to the A&R head and are the folks on the street making things happen.

Production
This person is responsible for any audio/video production of the record label. They are to make sure artists are at studios on time, studios have the proper files to work with, masters are delivered to A&R, etc. They report and work directly with the A&R department to ensure the production aspect of making an artist are handled in a timely manner.

Artist Development
Major record labels have basically stopped funding Artist Development - Rather, they are now searching out artists that already have a total package - so little investment is needed to get the artist to market. Many Industry Analysts have made it very clear that this is the wrong direction for any record label to take. In the past, an artist was developed over a number of years. And, in most cases, an artist's 2nd or 3rd album would finally be seen as a success. Then through artist development an artist's career would ultimately go up and up. Typically, an artist development department would be responsible for turning an everyday person into their own music marketing machine. Interviewing skills, stage presence, image, and choreography are only a few of the roles an Artist Development Department would handle for a record label.

Marketing
Music Marketing Departments of the past were pretty straight forward. They would handle all print, broadcast, and in-store marketing duties. There would be several departments specializing in each of these sections. Today, however, marketing must take on a whole new approach altogether. Marketing includes: Street Teams, Online SEO Experts, Social Networking Staff, and Traditional Broadcasting and Online Broadcasting. The Marketing Department is also in charge of art. This includes anything made for the Marketing Department to use as promotional matierial: CD covers, posters, flats, in-store banners, etc.

Street Teams
The Street Team Department is directly responsible for the "Word on the Street." They work cities. They hang posters, pass out fliers, talk with folks at malls, call radio stations to request songs, get local clubs to host parties for artists, obtain guest appearance slots on local radio, and a whole lot more. They ARE the word on the street.

Online
This department is responsible for an Artist's online image. This is accomplished through custom music websites, search engine optimizations, banner ads, site reskinning, and basic music marketing on the web. In today's record label this is most likely the single most important department after A&R. An active online department will have many workers and sub-departments including design, seo, ppc managers, social networking, and programming.

Art
The Art Department handles all marketing materials and graphic design for a Record Label to include: Graphics, Audio Clips, Video Promos, Flats, Fliers, Posters, One Sheets, etc. This is the department that "Creates the Image." An Art Department takes direction directly form the Marketing Department Head.

Publicity
A lot of folks confuse Marketing with Publicity, or think it's the same machine. It is not. Marketing is basically paid advertising. Whether it be paying a street team to pass out fliers, or buying an in-store listening station at a retail record store. Publicity, on the other hand, is taking advantage of "earned" press. A Publicist's job is to get you coverage in the media - No matter if it's, radio, print, or news agencies. In addition, a Publicist is responsible for putting a positive spin on bad press received and getting the most out of a good news event being reported. A Publicist's job is to get artists invited to parties, events, and news worthy situations, to then get media coverage for that artist being at that party, event or news worthy location.

Publicity Video
This department works directly with Publicity. It is this department's job to locate all video recorded of the artist. I am not talking about music videos. Rather, I am talking about news or media coverage. This department is responsible for locating any media that has quality video clips included, to further exploit through internal publicity measures.

Publicity Radio
As we have all heard, Radio DJs love to gossip and talk about Artists. The Publicity Radio Department's main function is to find out what radio is saying about Artist to further exploit, or curb anything being talked about.

Sales
The Sales Department is responsible for just that, Sales of an Artist's offerings. This can include: duplicated CDs, DVD videos, Mechandise, or Appearances. The sales department is who brokers deals with manufacturers, distributors, and vendors. Sales is also the department who takes orders from marketing to obtain in-store listening stations, light board buys, billboard buys, etc. The sales Department may have upto 100 employees in a Major Label Operation.

Sales Distribution
This Department is responsible for making sure sales outlets get the product they are to sale. They work one on one with distributors to ensure Marketing matierials are in store at the time CD arrives, works with retail to ensure front self support, and basically is the labor force behind the Sales Department.

This has made it more clear where my product would fall into a department within record labels.

Censorship

As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast.

When doing my music video i need to consider censorship and stick to the guidelines and limitations for different issues such as drug and alcohol use, nudity and sexual content. If i ignore these guidelines then i need to consider changing my audience as it will only be able to been seen on places like MTV at a later hour.

Goodwin's Music Video Theory

Andrew Goodwin has identified a number of key features which distinguish the music video as a form;

1) There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.

2) There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

3) music videos are often constructed by the link between the visuals and the song plus the artist.

4) The music video will demonstrate genre characteristics

5) Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require

6) Voyeurism is used to increase the video's attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos

7) Intertextual references, either to other music videos or to films and tv texts, these provide further gratification and pleasure for the viewers/fans.

Notions of looking

Most of the time you see the artists looking directly in the camera with their eyes focused on us. This is to creates a personal connection with the audience as it seems like they are talking to each individual person.

PHOTO

Visuals and lyrics

How a word or scene links- In the music video 'single ladies' by beyonce Knowles, she sings the line "if you like it you should have put a ring on it" and at the same time she links it with a movement, pointing to her ring finger on her hand.

Another example is the song 'i gotto shine' in the music video the artist is shown singing the lyrics and as he sings each line the words appear on the screen which emphasizes what he's saying.

I have applied goodwin's theory to a range of different music video's from different genre's here are some examples.

Application of theory;



1) ‘take a picture’ special effect of quick camera flashes and symbolised by artists hand gesture if holding an imaginary camera, done again on ‘she should be on television’ artist makes a square with his hands to establish a television screen

2) Cutting to the beat, dancing to the beat (at the same pace) special effects at the start change colour and direction for each new beat. Kind of genre to be played at a party/night club so the quicker parts of the music show low key lighting with random flashing lights to illustrate a club setting, pauses in the music, the artist also pausing whatever he’s doing to add to the effect. Dramatic kick through a door when the music pauses and then the tempo picks up

3) Hip hop/ rap, primary focus here is on beat boxing and DJ scratching, Rap music is another subset of this genre, and it revolves around the artist rapping to a fixed beat. Special effects, female background dancers, clothes

4) The artist looking into the camera at the audience creates a relationship between 

5) Female back ground dancers, costume black , attracts wider males audience

6) The same reference was made to the artist making a square with his hands to establish a television screen in a previous video of the artist ‘pass out’.

1) looking at the lyric's I felt like there was about a relationship getting old and the woman in the relationship is going to or has cheated on the man she's with. You hear the sound of conflict between the gangsters and clowns, but then it flashed back to the two leaders as children and it's clearly a broken down friendship. This means the lyrics and visual are contradicting, both about a relationship but the type is unknown.

2) The non-beat music fits the editing of the video, this would have been done in editing. The video is clearly a narrative one but because if the contradiction with the lyrics and visual there's hints of concept.

3) The genre characteristics of indie rock is that lack of classic theme's and a non-standard beat.

4) There is no representation of the band within this video, this may have been done by the record label because there music video is so distinctive and they already have such a secure fan base they're able to recognize that it's the band music video without having to see them within the video.


5) The female objectification within this video doesn't exist , this is due to the genre as it is more common of R&B and Hip Hop video's to have women within there videos.


6) No inter textual reference.

Genre's of music

Ballad- generic term for usually slow, romantic, despairing and catastrophic songs A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of British and Irish popular poetry and song from the later medieval period until the 19th century and used extensively across Europe and later the Americas, Australia and North Africa. Many ballads were written and sold as single sheet broadsides. The form was often used by poets and composers from the 18th century onwards to produce lyrical ballads. In the later 19th century it took on the meaning of a slow form of popular love song and the term is now often used as synonymous with any love song, particularly the pop or rock power ballad.



The Beatles -The Ballad of John and Yoko, Became the seventeenth and final UK number one single for The Beatles. The song is a ballad in the traditional sense of a narrative poem in a song.


Video Analysis
The Wicked Game music video by Chris Isaak is typical of the satirical way ballad music videos are portrayed. The focus the relation between a male and female is constant to the form and conventions of this genre of music videos.
These aspects are emphasized by the romantic, erotic ways the pair are presented in the video by wearing revealing clothing and showing symbols typical of romantic scenes such as the moving clouds. The close ups on the pair and blowing of the females hair in the wind emphasizes the romantic aspect of the video.

Acoustic Music- A music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means.

Blues- African-American music from the Mississippi Delta area. Originated in African-American communities of primarily the Deep South of the United States at the end of the 19th century from spirituals, work songs, field hollers, shouts and chants, and rhymed simple narrative ballads. The blues form, ubiquitous in jazz, rhythm and blues, and rock and roll, is characterized by specific chord progressions, of which the twelve-bar blues chord progression is the most common. The blue notes that, for expressive purposes are sung or played flattened or gradually bent (minor 3rd to major 3rd) in relation to the pitch of the major scale, are also an important part of the sound.

The blues genre is based on the blues form but possesses other characteristics such as specific lyrics, bass lines and instruments. Blues can be subdivided into several subgenres ranging from country to urban blues that were more or less popular during different periods of the 20th century. Best known are the Delta, Piedmont, Jump and Chicago blues styles. World War II marked the transition from acoustic to electric blues and the progressive opening of blues music to a wider audience. In the 1960s and 1970s, a hybrid form called blues-rock evolved.



"St. Louis Blues" is an American popular song composed by W. C. Handy in the blues style. It remains a fundamental part of jazz musicians' repertoire. It was also one of the first blues songs to succeed as a pop song. It has been performed by numerous musicians of all styles from Louis Armstrong and Bessie Smith to Glenn Miller, Guy Lombardo, and the Boston Pops Orchestra

The Blues Brothers are an American blues and soul revivalist band founded in 1978 by comedy actors Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live. Belushi and Aykroyd, respectively in character as lead vocalist "Joliet" Jake Blues and harmonica player/vocalist Elwood Blues, fronted the band, which was composed of well-known and respected musicians. The band made its debut as the musical guest on the April 22, 1978, episode of Saturday Night Live.

Blues-rock- a hybrid musical genre combining bluesy improvisations over the 12-bar blues and extended boogie jams with rock and roll styles.



The Animals were an English music group of the 1960s formed in Newcastle upon Tyne during the early part of the decade, and later relocated to London. Known for their gritty, bluesy sound and deep-voiced frontman Eric Burdon, as exemplified by their number one signature song "The House of the Rising Sun" as well as by hits such as "We Gotta Get Out of This Place", "It's My Life" and "Don't Let Me Be Misunderstood", the band balanced tough, rock-edged pop singles against rhythm and blues-oriented album material.

Rock and Alternative Rock- Rock music came around in the 1960’s, it evolved as a subset of rock and roll, rhythm and blues, classical and folk music, these have been around since the 1940’s. Primary focus in rock music is on the electric guitar and the many solos that can be created with it. Also the bass guitar and drums are highly in focus. The popularity of Rock music had led to combination of rock with various other genres.

Biffy Clyro are a Scottish rock band from Kilmarnock,comprising Simon Neil (guitar, lead vocals), James Johnston (bass, vocals) and Ben Johnston (drums, vocals). After their first three albums, the band expanded their following significantly with the release of their fourth, Puzzle in 2007. The album went gold in the UK, selling over 100,000 units.



Queen are a British rock band formed in London in 1971, originally consisting of Freddie Mercury (lead vocals, piano), Brian May (guitar, vocals), John Deacon (bass guitar), and Roger Taylor (drums, vocals). Queen's earliest works were heavily influenced by progressive rock; in the mid-1970s, the band ventured into more conventional and radio-friendly works, bringing them greater commercial success. It also became something of a trademark to incorporate more diverse and innovative styles in their music, exploring the likes of vaudeville, gospel music, electronic music and funk.

Video Analysis
Instead of focussing directly on the two videos which I am analyzing [Queen – We Will Rock You and Foo Fighters – The Pretender], I have researched the forms and conventions of rock videos in general in order to ascertain a clearer understanding of what factors remain constants in the majority of rock videos. I believe this gave me a greater understanding of how the genre is visually represented, in other words discovering the ‘norm’ of rock videos. From this research I found the majority of rock videos, unlike many other musical genres, took a largely simplistic form and convention. The majority of rock videos I researched showed the band playing the song in an unusual setting, this theory is reflected by the two rock videos I have analyzed with the band playing in some kind of warehouse in The Foo Fighters video and the band playing in a snowy forest setting in The Beatles video. There are many similarities in the form and convention between the two videos I have analyzed and other rock videos, one of the most obvious examples of this is the changing of camera angles to compliment the beat and rhythm of the song. The Beatles video has relatively slow camera angle changes which are determined by the clearly defined beat of the song, in contrast The Foo Fighters video has quicker switches in camera angle in order to visually reflect the more energetic nature of the song. Furthermore the two videos reflect the changes in rock videos over time, particularly focussing on the beat or ‘drop’ of the song. The Beatles video simply focuses on the rhythmic stamping feet or clapping hands of the various band members in order to visually emphasize the beat. In comparison, the Foo Fighters video shows a more modern and elaborate approach, using special effects to emphasize the ‘drop’ in the song by the window smashing and red spray bursting out in timing to the sudden climax of the song, this is very common in more modern rock music videos.




Hip Hop Music and Rap Music- The primary focus here is on beatboxing and DJ scratching. Rap music is another subset of this genre, and it revolves around the artist rapping to a fixed beat. Though this genre evolved in the ghettos of the United States, today it has spread to mainstream culture all around the world, and has become a multi million dollar industry. This genre of hip hop songs started involving more and more people during the 1970s

Kanye West is an American rapper, singer, and record producer.His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music. In total, three separate music videos were made for "Jesus Walks," with the second and third financed by West himself out-of-pocket. All three were premiered on June 21, 2004 at Tribeca Cinemas, where West explained, "That song evokes so much emotion, and four minutes of imagery limits the ideas that you're supposed to give for the songs, so I had to do three."Kanye had originally wanted Hype Williams to direct the first version of "Jesus Walks" but decided not to because he had heard that Jay-Z was thinking about enlisting Williams for "99 Problems." Instead, West went with Michael Haussman for the music video, which was filmed in California and budgeted at $650,000. In the video, West is portrayed as a preacher rapping before a congregation from a pulpit while angels guide a prostitute, an alcoholic, and a drug dealer to his Baptist church.

Pop Music- Pop is the largest selling genre today. It signifies any music that is commercially produced, with the sole intention of selling more records and reaching as many people as it can. It is also widely assumed that pop music is targeted at teenagers and the youth in particular. Though many people associate pop music with the genre of rock, this is an inaccurate assessment. The use of various electronic devices is also widespread in this genre, but this is a very different genre, vis-a-vis trance, which also heavily utilizes electronic sounds.



"Firework" is a song by American recording artist Katy Perry. The song was written by Katy Perry, Mikkel S. Eriksen, Tor Erik Hermansen, Sandy Wilhelm, Ester Dean, and produced by Stargate and Sandy Vee for Perry's second studio album, Teenage Dream (2010). The song is a self-empowerment anthem with inspirational lyrics, and was considered by Perry as the most important song for her on Teenage Dream. The video is part of a huge cross-promotional deal with European telecommunications group Deutsche Telekom. Deutsche Telekom hosted a series of activities and competitions from which fans around Europe will be recruited to be in the video. MTV reported that Perry started filming the video on September 28, 2010. The video was directed by Dave Meyers and shot in Budapest. The official teaser trailer of the music video was released on October 15, 2010. An open casting call for the music video drew an unprecedented 38,000 applicants.] The video was released on TwitVid, DirectLyrics and Youku on October 28, 2010. It premiered on October 28, 2010 on Vevo YouTube, with a current view-count of more than 150 million.



Bobby Ray Simmons, Jr. also known by his stage name B.o.B, is an American rapper, singer and record producer. He is currently signed under the labels of Grand Hustle Records, Rebel Rock Entertainment, and Atlantic Records. His debut single "Nothin' on You" reached number one in both the United States and the United Kingdom. "Airplanes," B.o.B's second single, emulated this success, peaking at number one and number two in the U.K. and the U.S., respectively. His third single, "Magic," became B.o.B's third consecutive top ten hit on the Billboard Hot 100. A music video has already been shot with Williams.B.o.B shot his scenes for the video in April, but Williams was only able to shoot her parts after the end of Paramore's spring tour, so they were never in the same room during filming.The music video, directed by Hiro Murai, premièred on iTunes on Tuesday June 15, 2010. The video features several frames of B.o.B rapping his verses in a party setting, on stage, and a room filled with lights and occasional song lyrics while Hayley Williams sings the hook in a light filled room and walking through photographs.

Jazz Music- This is a genre that evolved in the early 20th century, and its early artists were all African Americans. It has also led to the birth of many different types of music genres in its time, but jazz music is primarily associated with the use of blues music notes, the saxophone and the massive double bass guitar instrument. The boundaries and the scope of jazz is something that has led to various debates in the music community, and the fact is that no one has yet settled for an accurate description of this genre.

Led to the following genre's;
-Latin music Classical music/ Choir Music
-Instrumental music
-Opera music
-Reggae music

Louis Daniel Armstrong was an American jazz trumpeter and singer from New Orleans, Louisiana. Coming to prominence in the 1920s as an "inventive" cornet and trumpet player, Armstrong was a foundational influence in jazz, shifting the music's focus from collective improvisation to solo performance. With his instantly recognizable deep and distinctive gravelly voice, Armstrong was also an influential singer, demonstrating great dexterity as an improviser, bending the lyrics and melody of a song for expressive purposes. He was also greatly skilled at scat singing, vocalizing using sounds and syllables instead of actual lyrics. "What a Wonderful World" is a song written by Bob Thiele (as George Douglas) and George David Weiss. It was first recorded by Louis Armstrong and released as a single in 1968.

Music video presentation

What is the Main Purpose of a Music Video

View more presentations from pluto106.

I did this presentation on powerpoint, then uploaded it to my slideshare account to get the link for my blog.

The powerpoint talks through a basic describtion of a music video and the three types;

-narrative
-performance
-concept

History of the music video

What is a music video?

A music video is a short film or video that accompanies a piece of music. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 80s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip". In Chinese entertainment, music videos were simply known as "MTVs" because the network was responsible for bringing music videos to popularity in that country. Music videos use a wide range of styles of film making techniques, including animation, live action filming,documentaries, and non-narrative approaches such as abstract film Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

Source: Banks, Jack (1996)

Early example of a music video; St Louis blue's – Bessie smith 1929

Blues singer Bessie smith, appeared in a two-reel short film called St. Louis blues featuring a dramatized performance of the hit song.

Music Video's are often used as promotional devises, to brand the artist therefore they are sometimes referred to as 'promotional video's or simply promo's.

In 1940 Walt Disney released 'Fantasia' an animated film based around famous pieces of classical music

The music video became popular when MTV exploded onto the music scene in the early eighties, Graduating from stark videos from the sixties and seventies that featured bands strumming away on gaudy sound studio sets, MTV music-videos incorporated story elements. Butdebunking the traditional role of music underscoring a film's story, film's role in the music-video was to support the music - a crucial difference between music-videos and other forms of film. New and exciting ways to film a song's story or essence quickly developed so that music stars would stand out. A video's originality could lead directly to the popularity of a song, but the song always took precedence. hello

The music video became popular when MTV exploded onto the music scene in the early eighties, Graduating from stark videos from the sixties and seventies that featured bands strumming away on gaudy sound studio sets, MTV music-videos incorporated story elements. But debunking the traditional role of music underscoring a film's story, film's role in the music-video was to support the music - a crucial difference between music-videos and other forms of film. New and exciting ways to film a song's story or essence quickly developed so that music stars would stand out. A video's originality could lead directly to the popularity of a song, but the song always took precedence.

History: The history of the modern music video has its roots in the early 1960s with The Beatles first major motion picture, 'A Hard Day's Night'. This 1964 Beatles movie included musical segments that resemble today's music videos. That same year, the band began filming short promotional films for their songs which were then aired on television variety shows.

By the time the band stopped touring in 1966, they used the promotional films to tour for them. Soon it was common place for artists to do this, and bands like The Byrds and The Beach Boys were also filming promotional films.

The first music videos of the modern era were produced by ex-Monkee Michael Nesmith who started making short musical films for 'Saturday Night Live' in 1979. In 1981, he released 'Elephant Parts', the first video album and first winner of a Grammy for music video. A further experiment on NBC television called 'Television Parts' was not successful, due to network meddling (notably an intrusive laugh track and corny gags).

In the information technology era, they are now just as popular as songs themselves, being sold in collections on video tape and DVD. Growing sales of videos on the DVD format led to a 33% rise for music-videos worldwide in 2002, according to the first worldwide music-video statistics report released by the International Federation of the Phonographic Industry(IFPI).

In the UK the importance of top of the

pops to promote a single created an

environment of innovation and

competition amongst bands and record labels as t shows producers placed strict limits on the number of videos it would use- therefore a good video would increase a dongs sales as viewers hoped to see the video again the following week.

1981–1991: Music videos go mainstream- In 1981, the U.S video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period, most notably Adam and the Ants, Duran Duran and Madonna, owed a great deal of their success to the skillful construction and seductive appeal of their videos.

Youtube- 2005- Internet becomes video friendly- 2005 saw the release of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. The band OK Go may exemplify this trend, having achieved fame through the videos for two of their songs, " A Million Ways " in 2005 and "Here It Goes Again" in 2006, both of which first became well-known online. Artists like Soulja Boy Tell 'Em and Marié Digby also achieved some level of fame initially through videos released only online. The 2008 video for Weezer's "Pork and Beans" also captured this trend, by including at least 20 YouTube celebrities; the single became the most successful of Weezer's career, in chart performance. In 2007, the RIAA issued cease-and-desist letters to YouTube users to prevent single users from sharing videos, which are the property of the music labels.

After its merger with Google, YouTube assured the RIAA that they would find a way to pay royalties through a bulk agreement with the major record labels. This was complicated by the fact that not all labels share the same policy toward music videos: some welcome the development and upload music videos to various online outlets themselves, viewing music videos as free advertising for their artists, while other labels view music videos not as an advertisement, but as the product itself.

MTV itself now provides streams of artists' music videos, while AOL's recently launched AOL Music features a vast collection of advertising supported streaming videos. The internet has become the primary growth income market for Record Company produced music videos. At its launch, Apple's iTunes Store provided a section of free music videos in high quality compression to be watched via the iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability.

As Media Blog

Last year, for my media coursework I was instructed to make an opening to a thriller, after feeling very enthused, me and the others in my group decided to base ours on a 'premonition' idea. I received an A for my coursework, however even though I was very pleased with the outcome I wanted this year (A2) to work independently, that way its all my own idea's. I have chosen to make a music video as i have loads of idea's to start with. Alongside this i will also be making a digipak for the CD and a website for the artist I choose.

http://waltontaylorhe.blogspot.com/ -This is a link to my last years blog. Below is the poster advertising my thriller.