In what ways does your media product use, develop or challenge forms and conventions of real media products?
In this particular the media industry, the forms and conventions are set and changed by the musical genre into which they fall. The musical genre into which my musical video falls is pop music however this genre in itself falls under the far broader category of 'mainstream music'. Similarities and contrasts can be found in the form and conventions of all musical genres which fall within the category of 'mainstream music' however in my particular music video these contrasts are often bridged by the distinction between the musical genre of pop music and the artist Hayley whose previous work in a band had a different set of form and conventions as far as a media context is concerned.
My music video is mainly concept based with an element of narrative; this immediately challenges the form and conventions of pop music because usually pop videos are performance based. However this is where the artist Hayley is somewhat unique in that, having researched her earlier work with Paramore [Hayley's previous band], she had already challenged the form and conventions of one musical genre (indie music) where instead of the 'norm' of performance videos for indie music, Paramore's music videos are often concept/narrative based. With this in mind I thought it appropriate and fitting to use the same artist Hayley to challenge the form and conventions of a second musical genre [pop music] (which also is usually performance based) and make a largely concept/narrative music video.
There are, however, still elements of using the form and conventions of pop music with Hayley still being shown to perform in the video for largely promotional purposes. The motives behind this (promotional purposes) also helped me to adhere to the forms of conventions of pop music again when I used the picture of Hayley as a solo artist as my album cover. This is not common for Hayley as she never appeared on Paramore's album covers however in order to successfully re-brand herself as a solo female artist it is vital to adhere to some of the forms and conventions of the musical genre.
Hayley William's further challenges the forms and conventions of a female pop artist by refraining from wearing revealing clothing which is so common in the musical genre particularly with females.
I have attempted to retain some of what I believe the values of Hayley William's to be in the creation of my website. Although many female pop artists' websites are full of revealing pictures of themselves, I've again challenged this form and convention by retaining a similar style website to that of her Paramore band. Photo's of Hayley have been kept to a minimum and I've taken the signature butterfly symbol made famous by Paramore and given it a feminine twist to put on Hayley's websites in order to partially adhere to the forms and conventions of a female pop artist and symbolise the change from her previous work.
What have you learned from your audience feedback?
I sent an email out to people on facebook in the hope that they would watch my video and then give me some constructive feedback about my main task (my music video.) I sent it to loads of people so there would be more chance of a few replies. It was no the best way to do it but not that many people have youtube accounts to comment on my actual video so they just replied on a facebook message. Before I got this feedback I also made some forms and gave it to a focus group to fill in and give back to me. This helped me to get a wider group of people to give me feedback.
My use of feedback goes back to my digipack focus group. I held 2 meetings, the first one was asking questions about what I should include on an album cover and then the second picking the picture they thought was best by answering question's such as 'which is the best for lighting' . I picked out the 3 best photos and then they filled out a form to say which one they all liked best and then it was bought into a discussion where the agreement that the second photo was the most fitting for what I needed.
The next use of feedback I used was the forms I sent out for my focus group to fill in about different questions relating my music video. This was before I had uploaded the video, so there was time to make a few alterations if necessary. It was very positive to hear the feedback they gave me made me more confident in my ability, I didn’t actually have to change anything but I'm glad I made sure before adding it to youtube etc.
The last feedback I got was more of an overview of what I could maybe improve next time and also to praise the video. As it was already on youtube so changes could not be made. There are some comments that make me think if I did it again I would change that. For example the camera was described as 'shaky' a couple of times, so next time I would try to keep the tripod on level ground so when panning or zooming in on the frame it doesn’t shake. However it was extremely hard do this when working with a child as I literally had to leave the camera on at all time in order to get the shoots I wanted.
My audience feedback allowed me to pick a successful digipack cover and alter any changes I needed to, on my music video, before posting on youtube. This has improved my overall piece as if it was just my decisions then its hard to be objective. Also I need to gauge my target audience's opinion in order to no if the product will be successful. When they replied with positive feedback I was very pleased and feel confident about my product. However I did find that although negative feedback was constructive and helpful if I had conflicting feedback it made it difficult to learn from.
How effective is the combination of your main product and ancillary texts?
How did you use media technologies in the construction and research, planning and evaluation stages?
I used a variety of media technologies;
Video editing
Photoshop
Youtube
Digipack
Fugi film fine pic s1730 camera - HD photos,Manual photographic controls
Then uploaded in on to Photoshop and adjusted the photo, enhancing the photo and adding the text
Music video
Samsung digital movie camera with basic controls
I mac laptop- editing- used load of different transitions as this is right for the codes and conventions for my genre, editing such as cartoon effect, brightness, dream effect, Slow motion, enhance lighting
Then published onto youtube for feedback
Youtube is a place to upload and share music.
Website
Fully on the internet
moonfruit.com
Used basic templates to make my website
Source of information- internet
Music video
Youtube to look at videos to get ideas
internet to see what lyrics meant.
Came up with the idea of fairy tales through the internet.
Mainstream artist (web)
Twitter and facebook for feedback and help witht the website.
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