B.O.B and Hayley Williams Audience

Audience research is a systematic and accurate way of finding out about your audience. There are two main things that audience research can do:

(1) estimate audience sizes, and

(2) discover audience preferences.

The audience will change in terms of the way people like to listen to their music. For example the audience for going and buying their music from a shop maybe be different to the audience that watched paramore (Hayley William's band) when doing twilight's theme song. I will now explore 3 different audiences that both apply to B.O.B and Hayley Williams.

Store audience;

This audience for most songs sold in stores now a days isn't as popular as it used to be, this is due to knew technologies such as youtube and Itunes, so the main audience for stores are the older generation as it is far more expensive to buy an album then to select a few songs from itunes which is mainly what happens. When Hayley's with her band there's a very specialized market for her music as it isn't very mainstream so only fans will purchase their albums/singles. However Hayley as a solo artist Is a lot more mainstream and especially the song 'airplanes' with B.O.B has raised sales everywhere for her music. This means that both B.O.B and Hayley are fairly mainstream artists so a younger market will always be attracted to buying music from stores. However the problem about the new technologies does still affect their store sales.

Youtube audience;

This is the audience that whilst fans for Hayleys old band maybe searching for the bands music, they may come across some of her solo music. 

Youtube is the prime audience for mainstream artists such as B.O.B and Hayley as statistics show that the highest amount of people who use/ watch youtube, fall into the 16-34 bracket. Which is basically what their target audience is starting from a few years younger. For B.O.B and Hayley the audience isn't a very old one so youtube is perfect for their fans to view their music.

Film Audience;

In this case it is mainly about Hayley as B.O.B is a new artist who is concentrating on his rapping career and has yet to expand himself to other media. In her former band Hayley was given an opportunity to do the sound track for the twilight movie. Seeing as this is a huge success in the film and book industry this was publicity dynamite. Hayley gained recognition from people who had never heard of her music before and consequently gained many more fans/ viewers.

'According to a spokesperson for their label, Paramore will have a pair of brand-new songs — "Decode" and a still-untitled second song — on the film's soundtrack, which hits stores on November 4. Back in July, director Catherine Hardwicke revealed that a song from Muse (author Stephenie Meyer's favorite band) will also be included.' James Montgomery

Music video questionnaire (Hayley Williams)

1. What genre would you associate Hayley with?

2. Specifically, what about Hayley's music makes her Successful?

3.What recurring themes would you expect to find in a video of this genre?

4. What would you expect in a Website for her?

5. What would you expect on the front cover of her album?

Analysis of feedback

1. The majority of our audience thought that Hayley was either indie or pop, there was confusion as people didn't no much about either her previous band or her new success as a solo artist.

54% Indie music
42% Pop music
13% Alternative music
1% other

Sample of 20 people. Aged 14-30

2. Our audience think Hayleys successful as she is edgy and different to other female artists. And is also a attractive role model who inspires people to be like her.

3. The majority of people said that you would see an element of performance in her videos as she always has done. They also said that it usually tells a story so also a bit of narrative content in as well.

4. Obvious things were pointed out about the website, home page, contact page, but a few people suggested the picture of the butterfly which is a symbol of paramore which could be changed to be made more famine to brand her as a solo artist.

5. Once again the results showed that people where listing obvious things like song names and her name, 90% of them said she should be a feature on the front cover.