1) Music video will generate genre characteristics.
There are some elements of the forms and conventions of pop genre in the way in which the artist is featured in the video using close ups and lip singing, However seeing as it is mainly a concept video i doesn't really share the characteristics of usual pop artists where it is mainly performance and narrative. One more thing that does generate genre characteristics s the amount of transactions used as this is very common in pop videos.
2) There will be a relationship between the lyrics and visuals
There is a link with the lyrics and visuals, not in an obvious way but in a metaphorical way, as the lyrics are about getting a genie to give him a wish and the visuals represent wanting a wish at the start (when reading the fairy tales)
3) There will be a relationship between the music and the visuals
Most of the time the shots are cut to the beat of the music so when there's a rap part (verses) the focus is on the girl looking around the wood, but when Hayley comes in she is featured singing to the lyrics. Different transitions are put in in order for it to be at the same time as a change in the song/ different beat.
4) Demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
This does happen in my music video, as when Hayley sings her part the focus is on her singing. Also loads of close ups are used with different effects to make it look unique and 'edgy' which is what Hayley is renowned for.
5) There is frequently reference to the notion of looking and particularly the voyeuristic treatment of the female body.
There is only a small element of this, as it is meant to be a really innocent music video aimed at young people. However Hayley although she isn't dresses in a provocative way she does still expose her legs etc, which in a way is this.
6) Often intertextual references.
There is loads of intertextual references in my video as all of the fairy tales are all references from different films/books
Apple & magic mirror- Snow White
Glass slipper & invitation- Cinderella
Red coat & basket- Little Red Riding Hood
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