Continuity is particularly a concern in the production of film and television due to the difficulty of rectifying an error in continuity after shooting has wrapped up. It also applies to other art forms, including novels, comics, anime, videogames and animation, though usually on a smaller scale.
Most productions have a script supervisor on hand whose job is to pay attention to and attempt to maintain continuity across the chaotic and typically non-linear production shoot. This takes the form of a large amount of paperwork, photographs, and attention to and memory of large quantities of detail, some of which is sometimes assembled into the story bible for the production. It usually regards factors both within the scene and often even technical details including meticulous records of camera positioning and equipment settings. The use of a Polaroid camera was standard but has since been replaced by the advent of digital cameras. All of this is done so that ideally all related shots can match, despite perhaps parts being shot thousands of miles and several months apart. It is a less conspicuous job, though, because if done perfectly, no one will ever notice.
When filming my music video i took photos of each scene if we had to go back to it to make sure everything was right and nothing drastic had changed.
However when watching my music video i do realize different things that change, there only small but i didn't spot them at the time of editing. For example in one of my snow white clips that are joined together, the girl reaches out to grab the apple using one hand, the camera then does o close up and she is using the other hand.
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