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Research
As my artist (Hayley) is yet to release a solo album i though i would started off looking ather former band albums (Paramore). I found that have released 4 albums starting with 'all we know is falling' this album cover featured a red sofa and it was meant to make a statement to represent the bands uniqueness. The fiery red of the sofa is meant to be symbol of their indie side 'reckless' and also is linked to Hayleys hair at the time bright red. Their second album carry's on with the indie theme where they have used a rock style font for an effect. The final riot album was meant to be their last as a group, so they featured the band on the cover for a memorable final album. However their music didn't end here. In order for them to do another album and not confuse people about their 'final' then they had to rebrand themselves, i believe that this is the transition for Hayley becoming a solo pop artist as the album cover isn't as 'rock' as the others. They also use this butterfly theme as a metaphor for being reborn as new band. This theme is also used across logo's, posters and even their official website and blogs. These album covers stereotypically fit in with the codes and conventions for indie band albums.
In order to stick to Hayleys brand identity i would need to produce more of a concept picture instead of the artist. However although this would keep her recognizable to her current fans, my artist is Hayley alone so now she needs to consider how this will differ changing genre's and becoming more mainstream. I wanted to do some more research on female solo pop artists album covers in order to figure out the codes and conventions for that genre.
All of the album covers i have found for female pop artists have one thing in common the artists is always the main feature on the album cover. This means in order for Hayley to fit in with the codes and conventions of this specific genre then i should consider featuring her on her album. however still keep it 'edgy' enough for her to be recognizable.
Planning
As my theme is fairy tales i wanted to create something that was linked in together.
Ideas;
Using fairy tale objects from the music video e.g the glass slipper, apple or lamp.
Reacting a fairy tale scene e.g the stairs scene from Cinderella, (losing the glass slipper)
Picture in woods (links with the music video)
-Bright
-Magical
mise-en-scene- woods (trees, grass, etc)
-Stylish but wearing light clothes to represent the innocence of fairy tales
With these ideas i then did a photo shout with my artist.
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