Music Video- Initial planning and ideas

For my planning i decided to brainstorm different ideas for my music video rather then choose my music first as i wanted to mainly do a concept video.

I had two main ideas that were both very different but if done well would be unique and successful.

My first idea was to do 'its a hard knock life' when i was given the brief of my task i wanted to bring some dance into my music video as i wanted to choreograph, i had this image of a group of children performing a dance whilst complaining about their hard life's, however instead of your typical old school orphanage i would make it more modern and give it a fresh new look. This would be an classic but unique idea however this means it could go either way. Either it would be really successful and maintain the classic elements to the song or it could ruin the original.

My other idea is a fairy tale idea this was to bring elements from different classic fairy stories to great a concept video with a meaning. I would use objects such as the apple from snow white, the glass slipper from cinderella and the lamp from aladdin to create the representation of fairy tales. This would be a safer option as i am not aware of this being done before so i don't have to restrict myself to something in order to not 'copy' ideas.

I decided to go for the fairy tale idea this will involve a young girl having a dream and entering a fairy tale world in order to escape from her poor lifestyle.

Research into fairy tales;

Fairy tale is a type of short narrative that typically features such folkloric characters, such as fairies, goblins, elves, trolls, dwarves, giants or gnomes, and usually magic or enchantments. However, only a small number of the stories thus designated explicitly refer to fairies. The stories may nonetheless be distinguished from other folk narratives such as legends (which generally involve belief in the veracity of the events described) and explicitly moral tales, including beast fables.

Pink rose- Beauty and the Beat, Glass Slipper- Cinderella, Red Apple- Snow White and the Seven Dwarves, Tea Part- Alice in Wonderland, Pixie Dust- Peter Pan, Gingerbread House- Hansel and Gretel, Cheshire Cat- Alice in Wonderland, Red CLoak- Littel Red Riding Hood, Grumpy- Snow White adn the Seven Dwarves, Alligator- Peter Pan.

Picking the song;

Although i wanted to do a concept video i also want there to be some sort of connection between the music and the video in order for the true meaning to be obvious.

I picked this video as i thought it had a slight connection to my idea in the way that its all about wanting to become a billionaire and in a way metaphorically this links as its all about being in a better place then their current situation weather it be due to money or happiness.


This video was purely chosen as i loved the song and wanted to try and use it, however i cant find any link between the fairy tale theme and the song so it maybe slightly confusing to the viewers.




After i came across this song airplanes i thought it fitted perfectly as its all about 'a wish right now' and even refers to a genie which makes the link to fairy tales. I also think it would be good to challenge the codes and conventions of rap/pop music videos as they are mainly all performance videos with elements of narrative.

Pitch;

My music video as a whole is a metaphor for the artists journey through life using fairy tales to represent the dream world that became a reality for her. The audience which this song is aimed at can relate to this as many young teenagers have similar aspirations to become rich and famous.

I decided to do a concept video with the storybook providing an element of narrative and signposting for the audience. Also as the lyrics suggest 'I could use a genie or a wish', this provided direction for my music video and the use of the word genie provides a direct link to a fairy tale Aladdin.

I didn’t want to make a solely concept video as I wanted an aspect of performance in order to provide the artist with a basis to rebrand herself as a solo artist, which is a huge contrast between her previous work in an indie band. This supports her transition between aiming at a specialised audience to becoming a more mainstream artist.

The video starts of in a poor house; this is represented by darkness and a sense of vulnerability which is evoked by the young girl. The girl represents a young Hayley, the artist. The fairy tale book provides a happy escape from reality. She then has a dream and enters the fairy tale world.

I will then use significant objects to symbolise each fairy tale for example; the apple from snow white, the glass slipper from Cinderella and the lamp from Aladdin.

I then added bits of performance, this is to visually reflect the transition to present Hayley, a now established solo artist.