Brand Identity

In order for me to keep Hayley as a recognizable artist to her fans i will make sure that i brand all of her products that being a music video, digipack and website similar to her current work. 

There will be a link between all 3 things, that being 'edgy' however to make her more of a mainstream artist there may have to be a few small changes to make her more audience friendly and appealing to that time of genre.

These changes are fundamental in order for her to increase her fan base and become a successful solo artist. The music video will be featured on the website so fans can make the link.